MRAID 2.0 Aims To Make Mobile Advertising Much More Interactive

  • 10000.00 Rs
  • Published date: February 8, 2015
  • Modified date: February 8, 2015

IAB's efforts to define common standards for mobile rich media ads through MRAID (Mobile Rich Media Ad Interface Definition) have been instrumental in helping ad designers go beyond the traditional banners ads and develop interactive ads much more suited to the mobile platform. With more and more consumers consuming the internet through their smartphones, MRAID has helped ad designers businesses leverage the mobile advertising opportunity without worrying too much about the fragmented mobile ecosystem.

The success of MRAID can also be seen from the fact that IAB recently released the improved version as MRAID 2.0 which offers designers new features to control and improve the ad experience. Some of the key improvements in the recently released MRAID 2.0 are,

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